IT Cosmetics Bye Bye Under Eye concealer

I'm definitely not a concealer person, in fact I hardly ever use one.  Why, you ask?  Because I have lines under my eyes (I'm trying not to use the word wrinkles anymore, lines sounds so much more gentle) and most concealers get in there before I even have time to set it with powder.  It's just so much hassle when you're getting a bit older and you have lines around your eyes.  Since I don't really have dark circles under my eyes, I feel comfortable skipping this step.  But since I'm constantly thriving to step up my makeup game I've been trying to convince myself of the use of under eye concealers with not much succes until now.

If you haven't heard of the Bye Bye Under Eye concealer of It Cosmetics you definitely haven't been watching youtube makeup tutorials in the last year or so.  This concealer was everywhere,  got positive reviews all around the web and if you look at the It Cosmetics website this stuff is everything you ever needed and more.  The only problem: It Cosmetics wasn't available in Europe.  You could only buy it at Ulta (and I recently found out you can also buy it at Beautylish.com but since I'm not the best of buddies with Belgian customs I didn't want to use that option) until now.  Recently QVCUK started selling a small selection of It Cosmetics products including the Bye Bye Under Eye Concealer.  So as soon as it hit their website I ordered the Bye Bye Under Eye concealer in the shade light and with a duel ended concealer brush as an introductory offer.

I always try out new makeup out on a Sunday because sometimes things don't work out the way you want them to so a stay inside Sunday is the perfect day to try something on the first time.  It was two weeks ago on a Sunday morning I put the concealer on for the very first time.  First impression?  It's a very 'sturdy' formule, it doesn't come out of the tube that easily.  You really have to squeeze hard (almost to the point that I was afraid the end of the tube would explode).  I tried it out on the back of my hand and wasn't all that impressed to be honest, still couldn't see what the fuss was all about.  So I went on and put it under my eyes.  Now, I don't have the excessive dark circle thing going on under my eyes but since I have quite light skin you can definitely see THE vain.  You know, that blue vain that is under your eye and goes all the way to the inside of your eye, THE vain could use some covering up.  I left the concealer on without setting it with powder for the rest of the day.  

The first one I share exciting makeup stuff with is my bestie (no offense to you my dearest reader), if it's bad, good, not worth the hype, so worth the hype ... she's the first one to know how I feel about a certain thing so she got a text at night "this concealer doesn't crease!  It does not crease! And I didn't even set it with powder!" .  

I apply the Bye Bye Under Eye using the flat side of the brush first.  I apply it all the way up to my under eye lashes and in a slightly triangular shape.  Then I continue to buff it in with the other side of the brush and I set it with a little Laura Mercier Translucent powder.   Thats's the method that works best for me.  And the best thing: you only need a tiny amount of product, the size of the pinhead, so a tube will last you a very long time.

I've been using this one for two weeks straight now, every day and I feel naked not using it.  The other day I was running late and for a second I thought "oh, I could just skip concealer, I've been fine without it for so long and will save time" but I immediately banished those evil thoughts of my mind.

Yes, my lovely reader, I think I'm officially hooked on this concealer.  This has never happened before (well, not with a concealer anyway).   If you're looking for a new under eye concealer and you have some money to spend (no drugstore price here) than I highly recommend this one.  Looking for the right color can be a bit tricky.  I have a light skin tone and sometimes I feel the light color is too light for me (but my bestie tells me that's not the case and bestie always knows best) and I am thinking about ordering the medium toned one too (to mix with the light one in summertime).

I'm waiting for QVCUK to start selling their CC cream, I really can't wait to get my hands on more products of It Cosmetics.

Where to buy:

I bought mine at qvcuk.com and paid £23,64 for the concealer with the brush, handling and shipping was £3,97 so in total I paid £27,61 or €35,51.  Not cheap but since it came with a good brush this is a good deal.  You have to hurry though because this sells out like crazy (esp the medium color).  They do restock regularly so you have to visit the site from time to time.